One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.
Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.
It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually.
Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
This is one of the main reasons to use "Link Juice". You get a high page rank backlink almost instantly. That backlink will be visited by the spiders, that will find your site and index it in the search engines.
Here is a keyword search and suggestion tool that you may use free of charge.
This is a handy little tool will show you the
results of your query from both Wordtracker and Overture for determining
which phrases are searched most often.
Enter a search phrase below to see how often it's
searched for, as well as get suggestions for alternate (but similar)
keywords.
Then, once you know the keywords you want to
target, you can use our free keyword
position tracking tool to monitor your placement progress.
